The Story

Our story

IN 2022, AMOUAGE SIGNED A HISTORIC PARTNERSHIP
WITH OMAN’S MINISTRY OF HERITAGE AND TOURISM TO DEVELOP THE WADI DAWKAH UNESCO WORLD HERITAGE SITE AND RELAUNCH THE FRANKINCENSE INDUSTRY IN THE SULTANATE.


Wadi Dawkah fuses Omani craftsmanship and savoir-faire with international standards of sustainability and traceability, sourcing a unique ingredient from a UNESCO World Heritage Site. Amouage is continuing the wonderful journey that began with the Incense Route thousands of years ago.

  • 2000

    The Land of Frankincense is inscribed on the UNESCO World Heritage List.

2015

Prior to his accession, His Majesty Sultan Haitham bin Tarik Al Said visits Wadi Dawkah for the Frankincense Festival in his capacity as Minister of Heritage and Culture.

2022

The Omani Ministry of Heritage and Tourism partners with Amouage to develop a historical frankincense cultivation site.

2023

Amouage launches its sustainability plan that blends best-in-class Omani and international knowledge with local traditions to safeguard the site and Oman’s biodiversity for future generations.

September 2023

The inaugural harvest at the Wadi Dawkah site begins.

TODAY, YOU CAN PLAY A ROLE IN THE THOUSAND-YEAR STORY OF WADI DAWKAH.
Get involved!

Learn more

Explore more